ZEE5 has revealed that it is planning to introduce the famous Bollywood movies in the middle eastern countries. Now, what makes this effort laudable is that all these movies would be available not only in Hindi but also in the local languages.
Titles such as RaOne, Toilet: Ek Prem Katha, Padman, Veere Di Weeding, Commando 2, Welcome, Bareily Ki Barfi along with classic movies such as Mr. India and Pardes would be available in the local languages.
“Bollywood is a phenomenon in itself and this we see a huge love for this content on ZEE5, especially in the Middle East. With such a large inclination of the local audiences towards Bollywood and given that the Middle East is a high priority market for us, making our movies available in Arabic is a key part of our localization initiatives in the market.
Further, given the current situation, we also decided to make this content free for our Arab audiences in the Middle East to enjoy the best of Bollywood while they stay at home,” said Chief Business Officer for ZEE5 Global, Archana Anand
This launch of popular Bollywood movies in middle eastern languages is a part of ZEE5’s global drive to encourage their audience to remain indoors and get entertained. The group will be promoting this initiative with the help of its local broadcast channels such as Zee Aflam and Zee Alwan along with the digital media.
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