Tom Hanks’ World War 2 submarine-based drama movie Greyhound was supposed to come in theatres in June 2020. But it has made a surprise move by skipping theatrical release and going for a digital one. The COVID-19 outbreak had put its release on indefinite hold due to which Sony Pictures went for direct to web release.
In the following bidding process, Apple won the deal for $70 million and would stream the movie in over 100 countries through its Apple TV which is only a six-month-old platform. The move is bound to have a massive impact on the rest of the industry.
Greyhound would be the biggest movie to come to Apple TV, but the Cupertino-based company hasn’t mentioned a release date for the movie.
Greyhound is based on the true story of Ernest Krause, a naval commander who had to lead a destroyer along with 37 other ships during the Battle of Atlantic, a standoff between allied ships and German U-boats.
Aaron Schnedier is the director for Greyhound, which is based on the 1955 novel, The Good Shepherd, by CS Forester.
Getting rights to Greyhound is a bold move by Apple. Apple launched the premium streaming service, Apple TV+ in November 2019. The service brought some great original content such as the Golden Globe award-nominated The Morning Show and Dickinson.
With over $6 billion invested in producing original content, Apple TV+ seems unstoppable as it surpassed Hulu and Disney+ within the first few months of its release. Now, with the acquisition of a major film by a prominent studio, Apple is clearly trying to woo a lot more customers to its Apple TV+ service.